How to Add Structured Data (JSON-LD) to a Next.js Site and Validate It
Structured data has always mattered to search engines. When a search engine reads your page, it sees HTML: a heading, some paragraphs, a date somewhere, a name somewhere else. Structured data tells it directly what those pieces are. This page is an article, this is its headline, this person wrote it, and it was published on this date. For me, search engine optimization isn't a box to tick at the end....
Structured data has always mattered to search engines. When a search engine reads your page, it sees HTML: a heading, some paragraphs, a date somewhere, a name somewhere else. Structured data tells it directly what those pieces are. This page is an article, this is its headline, this person wrote it, and it was published on this date. For me, search engine optimization isn't a box to tick at the end....